Our Story

Iconisus Forged Wheels is a company born out of the ambition and innovation of its founder, Houston Crosta. In 2015, with a passion for exotic and luxury cars, Houston set out on a journey to develop his own line of exotic car wheels.

Starting with just a concept and some sketches on a napkin, Houston crafted his first wheel prototype.

Since then, Iconisus has grown from an in-house passion project into a growing company in the production of high-end luxury cars and SUV wheels. From unique designs to superior performance standards, Iconisus sets the benchmark for quality in its products — all at an affordable price range.

As CEO, Crosta is at the helm of Iconisus, creating an environment that prizes craftsmanship and innovation. He understands the value of hard work and believes in putting quality ahead of quantity—a philosophy that has helped him build a successful business at Royalty Exotic Cars.

From the design room to overseeing production, Houston remains involved in every step of the process.

Iconisus Forged Wheels is a premier wheels brand bringing the luxury and exclusivity of forged aluminum car wheels to drivers everywhere. As the brainchild of Houston Crosta, a passionate automotive enthusiast who understands the industry inside and out, Iconisus promises to provide high-end quality with affordable pricing.

Since its founding, Iconisus has sought to redefine wheel production for exotic and luxury vehicles.

Our designs are creative, innovative and elegant – representing what can be achieved through technological advancements and precision craftsmanship. We take pride in our attention to detail, ensuring that each wheel we make meets our exacting standards.

We believe that each wheel design represents an opportunity to make a statement.

Our mission is to bring iconic style and performance excellence to every vehicle we fit. We believe that each wheel represents an opportunity to make a statement, and we strive to create custom designs that will reflect the individual’s unique style. With Iconisus, drivers can customize their wheels with confidence and know that they are receiving quality craftsmanship at an affordable price.

At Iconisus, we understand the importance of taking risks and pushing ourselves to be bold in our ideas. From counter-intuitive concepts to elegant articulations, we embrace creativity and daring design in order to produce the most stunning car wheels on the market today. We invite you to join us on this journey as we continue crafting iconic forged aluminum car wheels for cars and SUVs everywhere.

We look forward to establishing a strong relationship with our customers and delivering them with an exceptional wheels experience. Iconisus is dedicated to providing the highest quality car wheels that are sure to make your vehicle stand out from the crowd. Let us know how we can help you take your vehicle’s style and performance to the next level. Welcome to Iconisus – where luxury meets affordability!

At Iconisus Forged Wheels, customer satisfaction is our priority. We strive to create wheels that are as unique as they are reliable. Through our commitment to excellence, we hope to inspire people to pursue their dreams and live life on their own terms.

Our goal is not only to keep drivers safe but also give them something special: wheels that make them feel proud and turn heads every time they hit the road.

We invite you to join the Iconisus experience and learn more about our products, mission, and team. Thank you for your interest in our business—we look forward to working with you!

By partnering with us, together we can bring innovation and creativity back into the car industry. Whether for a single wheel or an entire fleet of cars, Iconisus Forged Wheels is here to make sure that your vehicles will stand out from the crowd. Trust us – it’s worth it!

Together let's forge a brighter future!